Unisex

Meet the Happy to the Max Jacket—Max’s very first kidswear design released for purchase. Designed for real warmth, real comfort, and everyday adventures, it’s available now for families everywhere.

Made with thick, plush sherpa on the outside and lined with ultra-soft faux fur within, this jacket delivers an exceptionally cozy wear. Its playful oversized happy motif brings a touch of Max’s sunshine to even the chilliest day.

Warmth you can feel. Happiness you can wear.
Happy to the Max.

The “City of Angels” tee is back. 😇 

Max originally designed it to support firemen affected by the Southern California wildfires.

For Earth Day, we’re bringing it back with a few new colors!

100% OF PROFITS GO DIRECTLY TO SUPPORT HABITS OF WASTE'S MISSION TO REDUCE WASTE - ONE SMALL HABIT AT A TIME

This limited-edition T-shirt was created to commemorate Max Alexander’s 2026 runway show in Paris at the historic Palais Garnier.

Designed in the spring color palette of the collection (with classic black also available), the shirt reflects the spirit of the runway. The front features original line-drawn floral artwork, part of the visual language behind the show.

On the back, “Live Life to the Max” appears alongside Paris 2026 and Max’s signature heart logo. This piece is a keepsake from a defining moment in his journey.

This shirt was made so you could carry a piece of this moment with you. It celebrates the show, the work, and the journey behind it.

Crafted from 100% organic cotton French terry, this unisex hoodie combines comfort and durability with reverse flatlock stitching and pre-shrunk fabric. Featuring Max Alexander’s Heart Logo and Wings designs in embroidery and screen print, it’s soft, stylish, and made with non-toxic, eco-conscious materials.