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Bold. Wild. Unmistakably Max.
The Crimson Wings Vest is a new colorway of Max Alexander’s signature design, inspired by the original vest he created for himself and wore on the runway at age seven, when he set the Guinness World Record as the youngest runway fashion designer.
Made from plush 100% recycled faux fur, the vest features Max’s signature wings embroidered across the back. Inside, it is fully lined in silky cupro featuring an original animal print with tiny Max Alexander heart logos hidden throughout. Made from reclaimed cotton waste, cupro has a beautifully soft feel and fluid drape.
A little piece of Max’s story, made for wherever your own wings take you.
Bold. Wild. Unmistakably Max.
The Cheetah Wings Vest is a new colorway of Max Alexander’s signature design, inspired by the original vest he created for himself and wore on the runway at age seven, when he set the Guinness World Record as the youngest runway fashion designer.
Made from plush 100% recycled faux fur, the vest features Max’s signature wings embroidered across the back. Inside, it is fully lined in silky cupro featuring an original animal print with tiny Max Alexander heart logos hidden throughout. Made from reclaimed cotton waste, cupro has a beautifully soft feel and fluid drape.
A little piece of Max’s story, made for wherever your own wings take you.
Bold. Wild. Unmistakably Max.
The Camel Wings Vest is a new colorway of Max Alexander’s signature design, inspired by the original vest he created for himself and wore on the runway at age seven, when he set the Guinness World Record as the youngest runway fashion designer.
Made from plush 100% recycled faux fur, the vest features Max’s signature wings embroidered across the back. Inside, it is fully lined in silky cupro featuring an original animal print with tiny Max Alexander heart logos hidden throughout. Made from reclaimed cotton waste, cupro has a beautifully soft feel and fluid drape.
A little piece of Max’s story, made for wherever your own wings take you.
Own a piece of fashion history. Max Alexander’s first-ever ready-to-wear dress design.
Inspired by the original Kyoto dress from his Paris runway, Kyoto II reimagines that defining moment into a silhouette made for real life—lighter, effortless, and easy to wear.
Crafted from traditional Chirimen silk, first discovered by Max in Kyoto, the fabric is softly textured, wrinkle-resistant, and inherently luxurious—the perfect dress for travel. As a natural fiber, chirimen is biodegradable and exceptionally durable, designed to be worn and treasured for years to come.
Fully lined in cupro, a breathable, plant-based fiber derived from cotton linter, it offers a smooth, silk-like feel.
Finished with a vintage-inspired rope and bead trim belt, Kyoto II moves with you.
Now available for preorder.
In alignment with Max’s sustainability mission, each dress is made to demand. This reduces excess and ensures every garment is created with purpose, not surplus.
Please Note: The Wings Charm (Clear) hanging on the Latte Tote pictured in these images is not included with purchase. All Charms are sold separately.
Introducing the Latte Tote, inspired by the warm neutral tones of Max Alexander’s celebrated Latte Jacket, first presented during his Paris Fashion Week debut.
The exterior features an extra-large padded strap designed for all-day carrying comfort, along with matte gold hardware across the front, engineered specifically to display Max’s Charming Collection. His signature logo appears in matching matte gold hardware, while Max’s name is embroidered on the back, adding a personal and collectible touch.
Inside, the surprise continues with a plush cheetah-print faux-fur lining, a signature Max touch that brings personality and playfulness to the understated exterior. An interior zipper pocket and three additional slip pockets keep everyday essentials organized and within easy reach.
Inspired by one of Max’s most recognizable runway looks, the Latte Tote pairs timeless style with unexpected imagination.
Please Note: The Wings Charm (Gold) on the Merlot Tote pictured in these images is not included with purchase. All Charms are sold separately.
Introducing the Merlot Tote, a vibrant new addition to Max Alexander’s Grounds for Change evolution. Its rich berry hue brings a playful yet sophisticated twist to Max’s first-ever bag design.
The exterior features an extra-large padded strap designed for all-day carrying comfort, along with matte gold hardware across the front, engineered specifically to display Max’s Charming Collection. His signature logo appears in matching matte gold hardware, while Max’s name is embroidered on the back, adding a personal and collectible touch.
Open the tote to discover a luxurious Merlot faux-fur lining, creating a rich tonal contrast that makes every use feel a little more special. An interior zipper pocket and three additional slip pockets provide thoughtful organization for everyday essentials.
Designed to be both functional and joyful, the Merlot Tote is a celebration of color, texture, and craftsmanship, hallmarks of Max’s approach to design.
Unveiled at Aspen Fashion Week, Max Alexander’s Flat Black Coat represents the next evolution of his celebrated Grounds for Change collection. Originally born from up-cycled coffee bean sacks, the line now expands with pieces crafted from the same natural jute, this time newly sourced and dyed, yet still true to the authentic texture that defined Max’s runway look.
The jacket features a sculpted, belted waist and Max’s signature peplum flare, creating dramatic movement with every step. Inside, a smooth satin lining provides structure and comfort. On the back, Max’s iconic angel wings appear in subtle gold embroidery, a symbol of transformation, freedom, and the sustainable ethos at the heart of Grounds for Change.
A standout from the Aspen runway, the Flat Black Coat is designed to pair with Max’s first-ever bag design, created from matching jute. Together, they mark a bold new chapter in his story: elevated, durable, and unmistakably Max.
Please Note: The Charms on the Flat Black Tote pictured in these images are not included with purchase. All Charms are sold separately.
Introducing the Flat Black Tote, Max Alexander’s first-ever bag design and the newest addition to his Grounds for Change evolution. This tote blends durability, sustainability, and Max’s unmistakable creative flair.
The exterior features an extra-large padded strap designed for all-day carrying comfort, along with matte gold hardware across the front, engineered specifically to display Max’s Charming Collection. His signature logo appears in matching matte gold hardware, while Max’s name is embroidered on the back, adding a personal and collectible touch to the piece.
Inside, the tote opens to reveal a burst of personality: a lining made from one of Max’s favorite colorful faux-fur fabrics, chosen for both texture and joy. An interior zipper pocket and three additional slip pockets provide structure and function for everyday use.
Designed to pair seamlessly with the Flat Black Coat, the Flat Black Tote represents Max’s next step as a designer!
The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
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