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Please Note: The Wings Charm (Clear) hanging on the Latte Tote pictured in these images is not included with purchase. All Charms are sold separately.
Introducing the Latte Tote, inspired by the warm neutral tones of Max Alexander’s celebrated Latte Jacket, first presented during his Paris Fashion Week debut. Crafted from undyed, natural jute, this timeless colorway highlights the beauty and texture of the fiber while complementing almost any wardrobe.
The exterior features an extra-large padded strap designed for all-day carrying comfort, along with matte gold hardware across the front, engineered specifically to display Max’s Charming Collection. His signature logo appears in matching matte gold hardware, while Max’s name is embroidered on the back, adding a personal and collectible touch.
Inside, the surprise continues with a plush cheetah-print faux-fur lining, a signature Max touch that brings personality and playfulness to the understated exterior. An interior zipper pocket and three additional slip pockets keep everyday essentials organized and within easy reach.
Inspired by one of Max’s most recognizable runway looks, the Latte Tote pairs timeless style with unexpected imagination.
Due to customs restrictions related to Jute fabric, this item is currently not available to ship to Australia nor New Zealand.
Please Note: The Wings Charm (Gold) on the Merlot Tote pictured in these images is not included with purchase. All Charms are sold separately.
Introducing the Merlot Tote, a vibrant new addition to Max Alexander’s Grounds for Change evolution. Crafted from the same natural jute as the original Flat Black Tote, its rich berry hue brings a playful yet sophisticated twist to Max’s first-ever bag design.
The exterior features an extra-large padded strap designed for all-day carrying comfort, along with matte gold hardware across the front, engineered specifically to display Max’s Charming Collection. His signature logo appears in matching matte gold hardware, while Max’s name is embroidered on the back, adding a personal and collectible touch.
Open the tote to discover a luxurious Merlot faux-fur lining, creating a rich tonal contrast that makes every use feel a little more special. An interior zipper pocket and three additional slip pockets provide thoughtful organization for everyday essentials.
Designed to be both functional and joyful, the Merlot Tote is a celebration of color, texture, and craftsmanship, hallmarks of Max’s approach to design.
Due to customs restrictions related to Jute fabric, this item is currently not available to ship to Australia nor New Zealand.
Unveiled at Aspen Fashion Week, Max Alexander’s Flat Black Coat represents the next evolution of his celebrated Grounds for Change collection. Originally born from up-cycled coffee bean sacks, the line now expands with pieces crafted from the same natural jute, this time newly sourced and dyed, yet still true to the authentic texture that defined Max’s runway look.
The jacket features a sculpted, belted waist and Max’s signature peplum flare, creating dramatic movement with every step. Inside, a smooth satin lining provides structure and comfort. On the back, Max’s iconic angel wings appear in subtle gold embroidery, a symbol of transformation, freedom, and the sustainable ethos at the heart of Grounds for Change.
A standout from the Aspen runway, the Flat Black Coat is designed to pair with Max’s first-ever bag design, created from matching jute. Together, they mark a bold new chapter in his story: elevated, durable, and unmistakably Max.
Please Note: The Charms on the Flat Black Tote pictured in these images are not included with purchase. All Charms are sold separately.
Introducing the Flat Black Tote, Max Alexander’s first-ever bag design and the newest addition to his Grounds for Change evolution. Crafted from the same black-dyed natural jute as the Flat Black Jacket, this tote blends durability, sustainability, and Max’s unmistakable creative flair.
The exterior features an extra-large padded strap designed for all-day carrying comfort, along with matte gold hardware across the front, engineered specifically to display Max’s Charming Collection. His signature logo appears in matching matte gold hardware, while Max’s name is embroidered on the back, adding a personal and collectible touch to the piece.
Inside, the tote opens to reveal a burst of personality: a lining made from one of Max’s favorite colorful faux-fur fabrics, chosen for both texture and joy. An interior zipper pocket and three additional slip pockets provide structure and function for everyday use.
Designed to pair seamlessly with the Flat Black Coat, the Flat Black Tote represents Max’s next step as a designer!
Due to customs restrictions related to Jute fabric, this item is currently not available to ship to Australia nor New Zealand.
The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
Own a piece of fashion history. Max Alexander’s first-ever ready-to-wear dress design.
Inspired by the original Kyoto dress from his Paris runway, Kyoto II reimagines that defining moment into a silhouette made for real life—lighter, effortless, and easy to wear.
Crafted from traditional Chirimen silk, first discovered by Max in Kyoto, the fabric is softly textured, wrinkle-resistant, and inherently luxurious—the perfect dress for travel. As a natural fiber, chirimen is biodegradable and exceptionally durable, designed to be worn and treasured for years to come.
Fully lined in cupro, a breathable, plant-based fiber derived from cotton linter, it offers a smooth, silk-like feel.
Finished with a vintage-inspired rope and bead trim belt, Kyoto II moves with you.
Now available for preorder.
In alignment with Max’s sustainability mission, each dress is made to demand. This reduces excess and ensures every garment is created with purpose, not surplus.
The “City of Angels” tee is back. 😇
Max originally designed it to support firemen affected by the Southern California wildfires.
For Earth Day, we’re bringing it back with a few new colors!
100% OF PROFITS GO DIRECTLY TO SUPPORT HABITS OF WASTE'S MISSION TO REDUCE WASTE - ONE SMALL HABIT AT A TIME
Meet the Happy to the Max Jacket—Max’s very first kidswear design released for purchase. Designed for real warmth, real comfort, and everyday adventures, it’s available now for families everywhere.
Made with thick, plush sherpa on the outside and lined with ultra-soft faux fur within, this jacket delivers an exceptionally cozy wear. Its playful oversized happy motif brings a touch of Max’s sunshine to even the chilliest day.
Warmth you can feel. Happiness you can wear.
Happy to the Max.
Max’s First Kidswear Design Offered to the Public!
(Also available in adult sizes for the cutest matching moment)
Meet the Happy to the Max Youth Jacket—Max’s very first kidswear design released for purchase. Designed for real warmth, real comfort, and everyday adventures, it’s available now for families everywhere.
Made with thick, plush sherpa on the outside and lined with ultra-soft faux fur within, this jacket delivers an exceptionally cozy wear. Its playful oversized happy motif brings a touch of Max’s sunshine to even the chilliest day.
Warmth you can feel. Happiness you can wear.
Happy to the Max.
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