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The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
Crafted from 100% cotton, the Max Alexander Maroon Heart Logo Hat delivers effortless comfort in a sleek, lightweight design. This women’s low-profile cap features rich maroon fabric with striking gold embroidery, a classic six-panel build, curved peak, and tonal under-peak lining for a refined finish. With an adjustable metal-clasp fastener for a perfect fit and Max’s iconic Heart Logo front and center, it’s a timeless essential for everyday style.
Elevate your wardrobe with Max Alexander’s latest piece—a premium maroon hoodie that blends timeless style with modern luxury. Crafted from a high-quality cotton blend, this hoodie is as comfortable as it is sophisticated. The fleece-lined hood, reinforced stitching, and premium details, including nickel eyelets and a braided drawcord, ensure an elevated fit and feel.
Embroidered in gold on the front is Max’s signature Heart Logo—a symbol of passion, creativity, and the visionary spirit that has defined his journey in fashion. Designed with both comfort and artistry in mind, this piece reflects Max’s dedication to craftsmanship and self-expression.
Own a piece of fashion history. Max Alexander’s first-ever ready-to-wear dress design.
Inspired by the original Kyoto dress from his Paris runway, Kyoto II reimagines that defining moment into a silhouette made for real life—lighter, effortless, and easy to wear.
Crafted from traditional Chirimen silk, first discovered by Max in Kyoto, the fabric is softly textured, wrinkle-resistant, and inherently luxurious—the perfect dress for travel. As a natural fiber, chirimen is biodegradable and exceptionally durable, designed to be worn and treasured for years to come.
Fully lined in cupro, a breathable, plant-based fiber derived from cotton linter, it offers a smooth, silk-like feel.
Finished with a vintage-inspired rope and bead trim belt, Kyoto II moves with you.
Now available for preorder.
In alignment with Max’s sustainability mission, each dress is made to demand. This reduces excess and ensures every garment is created with purpose, not surplus.
The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
This heavyweight organic cotton hoodie combines warmth and comfort with a brushed interior and double-folded flat knit ribbing. Featuring Max Alexander’s Heart Logo embroidery on the chest and hood, LIVE LIFE TO THE MAX printed on the sleeve, an adjustable drawstring hood, and front kangaroo pocket, it’s crafted for durability with reverse flatlock stitching and pre-shrunk fabric for a reliable fit.
Your Story. Your Style. Your Way.
A new way to wear your story. Max sees the world through a lens of positivity, hope, and limitless possibility - and Mix & Max is his most personal jewelry collection yet, built on the foundation of his iconic signature charms (The Dress, The Wing, And The Heart).
A wearable reminder of what matters most, who you love, and the dreams you're chasing. Choose from five stunning charm collections, each one handcrafted in Canada with meaning and made to last. Stack them, layer them, swap them out as your story evolves. Every combination is uniquely yours.
Note: To USA customers - There are NO tariffs with The Right Hand Gal
This limited-edition T-shirt was created to commemorate Max Alexander’s 2026 runway show in Paris at the historic Palais Garnier.
Designed in the spring color palette of the collection (with classic black also available), the shirt reflects the spirit of the runway. The front features original line-drawn floral artwork, part of the visual language behind the show.
On the back, “Live Life to the Max” appears alongside Paris 2026 and Max’s signature heart logo. This piece is a keepsake from a defining moment in his journey.
This shirt was made so you could carry a piece of this moment with you. It celebrates the show, the work, and the journey behind it.
The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
Created by Max Alexander, the world’s youngest runway designer, in collaboration with Fern Mallis, the creator of New York Fashion Week and widely celebrated as the Godmother of Fashion, this limited-edition caftan is a true meeting of generations.
Covered in radiant pink sequins, it moves like liquid light, flowing with ease while making a statement. Designed to bring comfort and glamour together, this caftan is perfect for seaside evenings, celebrations, or any moment you want to feel unforgettable to the MAX!
A collector’s piece from two icons of fashion.
Relax to the Max™ in these silky-soft cheetah print pajamas, one of Max’s all-time favorites. Known for designing and sewing late at night or on weekend mornings, fans have often spotted Max on social media working in his cheetah jammies. Now, you can too!
Crafted for comfort and elegance, these pajamas feature Max’s embroidered logo over the heart, a subtle reminder that even rest should be stylish. Whether you’re lounging, dreaming, or creating, these are the ultimate cozy statement set.
Relax to the Max™ in these dreamy, soft satin pajamas, designed for nights when comfort meets imagination. Max has always believed staying in should feel elegant, fashionable, and gentle, and this set is proof. Each pair carries Max’s original logo, embroidered with care over the heart.
The print is directly from Max’s own painting, “Dreamy Night,” a swirl of rich purple and blue designed to inspire dreamers everywhere. Slip into a work of art, and let your nightwear become part of your creative journey.
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