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Meet the Happy to the Max Adult Jacket. Designed for real warmth, real comfort, and everyday adventures, it’s available now for families everywhere.
Made with thick, plush sherpa on the outside and lined with ultra-soft faux fur within, this jacket delivers an exceptionally cozy wear. Its playful oversized happy motif brings a touch of Max’s sunshine to even the chilliest day.
Warmth you can feel. Happiness you can wear.
Happy to the Max.
Max’s First Kidswear Design Offered to the Public!
(Also available in adult sizes for the cutest matching moment)
Meet the Happy to the Max Youth Jacket—Max’s very first kidswear design released for purchase. Designed for real warmth, real comfort, and everyday adventures, it’s available now for families everywhere.
Made with thick, plush sherpa on the outside and lined with ultra-soft faux fur within, this jacket delivers an exceptionally cozy wear. Its playful oversized happy motif brings a touch of Max’s sunshine to even the chilliest day.
Warmth you can feel. Happiness you can wear.
Happy to the Max.
This 100% cotton women’s cap offers a soft, lightweight feel with a low-profile, six-panel design and curved peak. Featuring tonal under-peak lining, an adjustable metal-clasp fastener for the perfect fit, and Max Alexander’s iconic Heart Logo embroidery, it’s a timeless everyday essential.
Made from 100% American-grown Supima® cotton, this unisex long-sleeve tee is soft, durable, and pre-shrunk for a reliable fit. Featuring ribbed lightweight cuffs and Max Alexander’s embroidered Heart Logo, it combines effortless style with eco-conscious, non-toxic materials.
This heavyweight organic cotton quarter-zip hoodie combines durability and comfort with a soft French terry interior and reverse flatlock stitching. Featuring Max Alexander’s Heart Logo embroidery on the chest, a premium YKK metal zipper, flexible double-folded side ribbing, and a printed neck label, it’s pre-shrunk for a reliable fit and lasting style.
Made from 100% American-grown Supima® cotton, this women’s t-shirt is soft, durable, and pre-shrunk for a perfect fit. Featuring double-needle stitched neck rib and Max Alexander’s embroidered Heart Logo, it’s a stylish and eco-conscious wardrobe staple.
The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
Crafted from 100% cotton, the Max Alexander Maroon Heart Logo Hat delivers effortless comfort in a sleek, lightweight design. This women’s low-profile cap features rich maroon fabric with striking gold embroidery, a classic six-panel build, curved peak, and tonal under-peak lining for a refined finish. With an adjustable metal-clasp fastener for a perfect fit and Max’s iconic Heart Logo front and center, it’s a timeless essential for everyday style.
Elevate your wardrobe with Max Alexander’s latest piece—a premium maroon hoodie that blends timeless style with modern luxury. Crafted from a high-quality cotton blend, this hoodie is as comfortable as it is sophisticated. The fleece-lined hood, reinforced stitching, and premium details, including nickel eyelets and a braided drawcord, ensure an elevated fit and feel.
Embroidered in gold on the front is Max’s signature Heart Logo—a symbol of passion, creativity, and the visionary spirit that has defined his journey in fashion. Designed with both comfort and artistry in mind, this piece reflects Max’s dedication to craftsmanship and self-expression.
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