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Bold. Wild. Unmistakably Max.
The Camel Wings Vest is a new colorway of Max Alexander’s signature design, inspired by the original vest he created for himself and wore on the runway at age seven, when he set the Guinness World Record as the youngest runway fashion designer.
Made from plush 100% recycled faux fur, the vest features Max’s signature wings embroidered across the back. Inside, it is fully lined in silky cupro featuring an original animal print with tiny Max Alexander heart logos hidden throughout. Made from reclaimed cotton waste, cupro has a beautifully soft feel and fluid drape.
A little piece of Max’s story, made for wherever your own wings take you.
The Cheetah Caftan is made from 100% viscose for a lightweight, flowy feel with effortless movement. Featuring bold Wings embroidery on the back and finished with the signature Max Alexander woven label.
This Max Alexander swim set features a smooth, flexible swimsuit crafted from a premium polyester–spandex blend, paired with a lightweight wrap skirt and embellished fringe for an elegant finish. Designed with ethically sourced materials and completed with the signature Max Alexander woven label.
Bold. Wild. Unmistakably Max.
The Cheetah Wings Vest is a new colorway of Max Alexander’s signature design, inspired by the original vest he created for himself and wore on the runway at age seven, when he set the Guinness World Record as the youngest runway fashion designer.
Made from plush 100% recycled faux fur, the vest features Max’s signature wings embroidered across the back. Inside, it is fully lined in silky cupro featuring an original animal print with tiny Max Alexander heart logos hidden throughout. Made from reclaimed cotton waste, cupro has a beautifully soft feel and fluid drape.
A little piece of Max’s story, made for wherever your own wings take you.
The “City of Angels” tee is back. 😇
Max originally designed it to support firemen affected by the Southern California wildfires.
For Earth Day, we’re bringing it back with a few new colors!
100% OF PROFITS GO DIRECTLY TO SUPPORT HABITS OF WASTE'S MISSION TO REDUCE WASTE - ONE SMALL HABIT AT A TIME
The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
Bold. Wild. Unmistakably Max.
The Crimson Wings Vest is a new colorway of Max Alexander’s signature design, inspired by the original vest he created for himself and wore on the runway at age seven, when he set the Guinness World Record as the youngest runway fashion designer.
Made from plush 100% recycled faux fur, the vest features Max’s signature wings embroidered across the back. Inside, it is fully lined in silky cupro featuring an original animal print with tiny Max Alexander heart logos hidden throughout. Made from reclaimed cotton waste, cupro has a beautifully soft feel and fluid drape.
A little piece of Max’s story, made for wherever your own wings take you.
The Charming Collection
Introducing The Charming Collection, Max Alexander’s debut collection of collectible bag charms! An expressive, sparkling extension of his personal style and the playful spirit behind every Max design.
Each charm is crafted with luxury-grade crystals that catch the light from every angle. The signature piece, a black crystal-covered heart, features Max’s iconic logo rendered in gold crystals and suspended from a polished gold chain. A small circular gold tag, engraved with Max’s logo, finishes every charm with a couture touch.
The collection also includes symbols drawn from some of Max’s favorite things; a pineapple, a lemon slice, a music note, a doughnut, a heart, and angel wings. Each one is reimagined in vibrant crystals and designed to add personality and joy to any bag. Sparkling, tactile, and irresistibly whimsical, these charms transform everyday accessories into collectible conversation pieces.
Designed to hang from the gold hardware on Max’s Flat Black Tote, The Charming Collection brings shine, story, and a touch of Max’s world everywhere you go.
The Max Alexander Dreamy Night Hat is crafted from 100% cotton for a soft, lightweight feel you’ll reach for every day. This women’s low-profile blue cap features matching blue embroidery, a six-panel design with a curved peak, and tonal under-peak lining for a clean, elevated look. Finished with an adjustable metal-clasp fastener and Max’s signature Dreamy Night artwork paired with the Heart Logo, it’s the perfect blend of comfort, style, and signature Max Alexander charm.
Unveiled at Aspen Fashion Week, Max Alexander’s Flat Black Coat represents the next evolution of his celebrated Grounds for Change collection. Originally born from up-cycled coffee bean sacks, the line now expands with pieces crafted from the same natural jute, this time newly sourced and dyed, yet still true to the authentic texture that defined Max’s runway look.
The jacket features a sculpted, belted waist and Max’s signature peplum flare, creating dramatic movement with every step. Inside, a smooth satin lining provides structure and comfort. On the back, Max’s iconic angel wings appear in subtle gold embroidery, a symbol of transformation, freedom, and the sustainable ethos at the heart of Grounds for Change.
A standout from the Aspen runway, the Flat Black Coat is designed to pair with Max’s first-ever bag design, created from matching jute. Together, they mark a bold new chapter in his story: elevated, durable, and unmistakably Max.
Please Note: The Charms on the Flat Black Tote pictured in these images are not included with purchase. All Charms are sold separately.
Introducing the Flat Black Tote, Max Alexander’s first-ever bag design and the newest addition to his Grounds for Change evolution. This tote blends durability, sustainability, and Max’s unmistakable creative flair.
The exterior features an extra-large padded strap designed for all-day carrying comfort, along with matte gold hardware across the front, engineered specifically to display Max’s Charming Collection. His signature logo appears in matching matte gold hardware, while Max’s name is embroidered on the back, adding a personal and collectible touch to the piece.
Inside, the tote opens to reveal a burst of personality: a lining made from one of Max’s favorite colorful faux-fur fabrics, chosen for both texture and joy. An interior zipper pocket and three additional slip pockets provide structure and function for everyday use.
Designed to pair seamlessly with the Flat Black Coat, the Flat Black Tote represents Max’s next step as a designer!
Meet the Happy to the Max Adult Jacket. Designed for real warmth, real comfort, and everyday adventures, it’s available now for families everywhere.
Made with thick, plush sherpa on the outside and lined with ultra-soft faux fur within, this jacket delivers an exceptionally cozy wear. Its playful oversized happy motif brings a touch of Max’s sunshine to even the chilliest day.
Warmth you can feel. Happiness you can wear.
Happy to the Max.
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